The Land of Rice and Sake: A Small Feast from Joetsu, Niigata, Japan

It’s true. Of all the potential prefectures (roughly states/provinces) in Japan to be considered the “land of rice and sake,” Niigata often leads the pack. Of course, it helps that sake, the quintessential Japanese liquor enjoyed warm or chilled, is made from rice … indeed, according to one source, Niigata prefecture regularly vies with Hokkaido for the top spot in rice-paddy yield, and total area dedicated to rice-paddy cultivation.

Thus, with all of this hubbub about being one of the culinary centers of Japan, not just for rice and sake but for seafood, hot sauce(called Kanzuri; link in Japanese) and even B kyuu gurume, I decided to take a day trip from Kanazawa to Joetsu city Joetsu (上越市).

Hopping on the Hakutaka shinkansen, or bullet train, in Kanazawa, I made it to Joetsu about 50 minutes later. After walking a couple of miles to Takada Castle to check out its lily ponds, and a stop at a secondhand shop to rummage through bygone electronics, my hunger pangs led me to a restaurant called Gunchan. (Note: I generally don’t care about restaurant reviews, because I’m the only one with my taste buds. This particular branch gets a low rating online, so I guess my delicious meal was an off day?)

Niigata cuisine Joetsu Japan
Gunchan Restaurant, Jouetsu, Niigata Prefecture, Japan

CRAB MISO soup, seasonal fish sashimi and tempura, and a brisk glass of regional sake were just some of the highlights. Suffice it to say, I’d go back.

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