First Major Japanese Sake Company Opening on the U.S. East Coast

Why are New York bagels so renowned?

Some say it’s the water.

Is that the reason why Asahi Shuzo, the Iwakuni-based liquor company, is opening Japan’s first ever plant on the East Coast of the United States?

Nah, but according to CEO Kazuhiro Sakurai, the goal is to not only tap into the large U.S. market, but also to present sake as a great pairing for cuisines other than Japanese.

Great, now I’m envisioning bagels and sake as the new brunch mash-up for 2023.

Asahi Shuzo Hyde Park New York
Asahi Shuzo Hyde Park New York (Source: https://www.asahishuzo.ne.jp/dassaiblue/)

The seven billion yen (~$53 million) facility will be located in Hyde Park in upstate New York, close to the Culinary Institute of America, and will offer tours and tastings to the public. Furthermore, domestic sake sales in Japan have been on the decline for years, China and the United States have been two massive growth markets for the industry. Consequently, the Hyde Park brewery will have 52 5,000 liter tanks, using a type of rice called Yamadanishiki grown in Japan and Arkansas.

Interestingly, Asahishuzo has created a sake just for the North America, called Dassai Blue. The name dassai means “otter festival,” which alludes to the fact that otters used to display their catches everyday on the water’s edge. A Japanese poet by the name of Shiki Masaoka adopted the name dassai because he would scatter his papers around his room. The “blue” part of the name comes from a Japanese proverb that talks about how blue dye comes from indigo plants, although that color is even more blue than indigo itself. Thus, the idea is that child should do better in life than the parent, regarding Asahishuzo’s desire to keep creating superlative products.

Dassai Blue is a type of junmai ginjo. What does that mean? Sake is classified by how much a grain of rice is polished before brewing; roughly, the more rice is polished, the more aromatic the sake becomes. Junmai ginjo refers to sake that has been polished no less than 60%.


What’s your favorite sake, and have you tried any produced in the United States?

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Stinky Tofu: A Taiwanese Classic Born in China

Is this the durian of the protein world?

Stinky tofu, that Taiwanese cheap eats classic purportedly created by accident in China during the Qing Dynasty (1644-1911), has no shame. A tofu merchant apparently left his bean curd in a vegetable brine for too long; what resulted in that barrel hundreds of years ago is what you smell today. Not literally, but it’s close.

I first tried it in Shenzhen, China about 17 years ago, and couldn’t deal; it was an acquired taste to be sure. But sometimes you gotta give a food another shot.

Of course, there are countless foods considered to be acquired tastes — with stinky tofu being one of them — but I tend to think that kæstur hákarl, the fermented Icelandic shark dish that smells of ammonia, has it beat. Although I haven’t tried kæstur hákarl,  I also haven’t found any desire to sip whatever is under my sink.

Which is to say, stinky tofu isn’t that bad. The aroma is off-putting — if you’re out and about in Taiwan, it’s a night market staple, and a street food tradition. If you want to try it but just can’t do that first bite, add some pepper, chili sauce, or some other condiment of your choice. <<I haven’t found the same solution for a bite of durian.>>

In short, stinky tofu may not be durian, but they do share at least one thing in common.

They could both really use deodorant.

Indonesian Street Food: Protein-Packed Ketoprak

Ketoprak, one of my favorite street foods, may not be as common a sight at the kaki lima (street carts) dotting Jakarta as satay, or nasgor (nasi goreng = fried rice). But given the scale of the city, it’s out there, waiting for you by a clogged canal, randomly neon-lit bridge, or a group of mischievous cats.

Ketoprak — not to be confused with the Javanese theater style of the same name — is a vegetarian dish amply covered in protein; fellow omnivores might want to add some satay to really raise the bar. It consists of peanut sauce, aka bumbu kacang, fried tofu, lontong (banana leaf-packed rice cakes), bihun (rice vermicelli), taoge (bean sprouts), garlic, palm sugar, fried onions/shallots, and if you’re lucky, an egg or two. Slosh all of that fun stuff around, dip in some krupuk, or shrimp crackers, and you’ve got some filling Indonesian cheap eats.

And if you’re like, naively asking for pedas banget — extra spicy — you’ll be glad cucumber slices accompany the meal on the side.


Have you ever tried ketoprak? What are your favorite Indonesian street foods?

Jakarta’s Durian Street (Indonesia)

Many a time I’ve tried to like durians, but it just doesn’t happen … then again, it’s not as if there’s a rule saying I should.

Nevertheless, I’ve had it fresh, in a shake, in a cake, as lempuk, with all resulting in failure. And it’s not even the awful odor that does me in — I’ve generally eaten it in places that smell a lot worse.

With that displeasing transition in tow, I present to you, JakartaIndonesia. Jakarta is one of the friendliest places I’ve ever been, but like many other cities, it takes some patience to get to the good eats. They are expanding their metro system and other forms of public transit, which is good, but it also makes the metropolis’ infamous traffic that much worse.

In short, getting to Jalan Raya Mangga Besar, or what I have deemed to be durian street (at least at nighttime), is vexing. Located in the northern part of the city relatively close to the old Dutch fort Fatahillah, and Jakarta’s Chinatown — near where a lot of the metro construction is happening — Jalan Raya Mangga Besar is busy during the day, but really buzzes at night with lots and lots of street food

It’s also where you can find stall after stall of durian, the spiky fruit native to Kalimantan and Sumatra, Indonesia, among other countries in Southeast Asia.

As it had been a few years since my last taste of something better suited for college mischief than human consumption, I took a walk along “durian street” for a small, small nibble:

Chili Time at Bangkok’s “Flavorful” Restaurant

thai food flavorful restaurant bangkokSpicy Seafood and Chicken with Cashews, Bangkok ‘Flavorful’ Restaurant, Thailand

How do you choose where to eat in Bangkok, a place where it sometimes feels as if there are more food sellers than anything else? To wit, shopping centers have multiple levels with restaurants, and sometimes across from those restaurants there’s a warren of food vendors with snacks. Streets are teeming with a range of stir-fry, stews, cut fruit, and grilled mysteries, and supermarkets are as diversely stocked as the city’s nightclubs and tuk-tuks.

With so many choices in the Thai capital, I finally gave up on rolling the dice, and searched recommendations for eating out.

A long walk down Sukhumvit, one of the busiest thoroughfares in Bangkok, took me to Flavorful restaurant, in the On Nut neighborhood.

Nondescript and standard issue the façade may be, Flavorful looks like the average casual Bangkok restaurant. But it’s never the superficialities that determine where I eat, it’s the food!

Sabanba, A Hyperlocal Japanese Take on Korean Bibimbap

I’ve long been a fan of mackerel and bibimbap, so to discover a marriage of the two in an ostensibly random Japanese city was a delicious coincidence.

Availing of the the Hokuriku Area Pass, a 4-day Japan Railways train ticket that covered many hotspots in Ishikawa, Toyama, and Fukui prefectures, I took a day trip from Kanazawa to Obama, a port city in Fukui.

Historically, this region was called Wakasa (若狭), which held a prime location on Wakasa Bay. For hundreds of years, it supplied Kyoto, the ancient imperial capital of Japan, with abundant seafood.  Together with Awaji province (present-day Hyogo prefecture) and Shima province (today’s Mie prefecture), Wakasa was one of Kyoto’s miketsukuni, basically the food pantry.

In particular, mackerel, or saba (鯖) in Japanese,  was very popular at the time, so much so that the route from Obama to Kyoto came to be known as the “mackerel highway,” or saba kaido (鯖街道).

mackerel manhole cover obama japan
Mackerel Sewer Cover! Obama, Fukui, Japan

With such a prominent local delicacy — actually, due to overfishing, Japan has been importing mackerel for decades — I found out that one of Obama’s most famous dishes was called 鯖ンバ, or sabanba.

OK, so it’s not such a well-known meal — never mind that the one restaurant serving it, Yamato-an, is best known for tonkatsu, or fried pork cutlets — and let’s not forget that the dish is a fusion of Japanese food and Korean food. (link in Japanese) The manager at the time was fond of bibimbap, the Korean comfort food of mixed rice, vegetables, and an egg, so the epiphany came to add mackerel to it.

sabanba mackerel bibimbap obama japan
Sabanba (鯖ンバ), Yamatoan Restaurant, Obama, Fukui, Japan

In Japan, sabanba falls under the category of  B級グルメ, or B-grade gourmet. That is, it’s a dish with inexpensive ingredients and mass appeal. Regardless of that appellation, sabanba is still a fun, tasty, and variegated meal that spotlights one locally historic ingredient.

Find the Gimmick: A Taste of Three Unusual Japanese Beers

Generally speaking, I’m not a beer drinker. But I am easily duped by gimmicky foods and drinks to try. A recent stay in Japan, one of my top three culinary countries (thus far), reminded me of the emphasis on seasonality of ingredients in Japanese cuisine, as well as how carried away some places get when they’re famous for a particular edible.

Yes, getting carried away is a popular theme throughout the country, so there’s no better place to start than one of my coolest day trips in recent memory, the Daio Wasabi Farm (大王わさび農場), located in HotakaNagano prefecture. I will do more of a detailed post on this place at a later time, but for now, take everything that you believe to be the true flavor of wasabi, and hurl it out the window.

And if someone offers you wasabeer, ehem, wasabi beer, staunchly reject it.

Japanese wasabi beer
Wasabi Beer (わさびビール), Daio Wasabi Farm, Hotaka, Japan

Ah, so we’ve already located the gimmick … right? Time will tell.

Yes, wasabi beer was one of a number of unusual offerings at the farm, tinted green, and flecked with grated wasabi. It had a little bite, but it didn’t help that the flavor of the beer itself was not so pleasant. Still, you go in with an open mind, and you leave for the first time with a simultaneous hangover and nasal decongestant.

Following that brush with Japan’s most famous rhizome, it was time to move on to more stable beer choices. Continuing with the theme of trying regional food, a three-night stay at the Tateshina Shinyu Onsen in Chino, Nagano prefecture both reintroduced me to the joys of sampling nihonshu (日本酒), or what we call in the west as sake, and introduced me to rhubarb beer.

Rhubarb, I hardly know ye. Outside of a pie, I may have only tried your sour root once. However, your flavor lends itself quite well to fill a stein.

Japanese rhubarb beer
Rhubarb Beer (ルバーブビール), Tateshina Shinyu Onsen, Chino, Japan

Yatsugatake Rhubarb House produced this particular brand, using rhubarb grown at the foot of the Southern Yatsugatake mountain range (link in Japanese). Uncommonly known as the “lemon of the field,” rhubarb, being quite tart, is most commonly use  in sauces, dressings, and jams. Though, since beer often has a sour note, I’d say rhubarb was a pretty good flavor profile for this unexpected pairing.

Moving along to the last of the three unusual beers, let’s hoof it to Kanazawa, the largest city in Ishikawa prefecture, on the Sea of Japan. Now, this ingredient is much more widely known, grown, eaten, and imbibed around the world, but usually it’s a glass of wine.

That’s right, I’m talking about grape beer.

In a quest to try the elusive — and expensive — Ruby Roman grape, I visited the Budou no Mori vineyard and restaurant in the Morimoto neighborhood of Kanazawa. Even though I failed in my search that time, I still had a delicious buffet of autumnal specialties, a grape parfait, and yes, even grape beer.

Japanese grape beer
Grape Beer (ぶどうビール), Budou no Mori, Kanazawa, Japan

The description on the menu above reads that the grape beer is the pride of Budou no Mori (which means “grape forest”), and is a harmony of the sweetness and slight bitterness of grapes. I’d have to say that description was spot-on, and formed a tie with the rhubarb beer as my favorite of the three (not that wasabi beer ever had much of a chance). Come to think of it, it might as well have been a dessert beer, so I wonder which types of grapes were used.


Would you try any/all of these three beers?

The Land of Rice and Sake: A Small Feast from Joetsu, Niigata, Japan

It’s true. Of all the potential prefectures (roughly states/provinces) in Japan to be considered the “land of rice and sake,” Niigata often leads the pack. Of course, it helps that sake, the quintessential Japanese liquor enjoyed warm or chilled, is made from rice … indeed, according to one source, Niigata prefecture regularly vies with Hokkaido for the top spot in rice-paddy yield, and total area dedicated to rice-paddy cultivation.

Thus, with all of this hubbub about being one of the culinary centers of Japan, not just for rice and sake but for seafood, hot sauce(called Kanzuri; link in Japanese) and even B kyuu gurume, I decided to take a day trip from Kanazawa to Joetsu city Joetsu (上越市).

Hopping on the Hakutaka shinkansen, or bullet train, in Kanazawa, I made it to Joetsu about 50 minutes later. After walking a couple of miles to Takada Castle to check out its lily ponds, and a stop at a secondhand shop to rummage through bygone electronics, my hunger pangs led me to a restaurant called Gunchan. (Note: I generally don’t care about restaurant reviews, because I’m the only one with my taste buds. This particular branch gets a low rating online, so I guess my delicious meal was an off day?)

Niigata cuisine Joetsu Japan
Gunchan Restaurant, Jouetsu, Niigata Prefecture, Japan

CRAB MISO soup, seasonal fish sashimi and tempura, and a brisk glass of regional sake were just some of the highlights. Suffice it to say, I’d go back.

Bear Meat, in Japan?

One of my favorite aspects of eating in Japan is the department store.

Hold up, what?

Whereas department stores may be terribly dull in most of the western hemisphere, places like El Corte Inglés in Spain, and KaDeWe in Berlin, and many, many choices in East and Southeast Asia’s biggest cities do more than just delight the average clothes shopper.

Japan is where my first memorable introduction to department store food halls occurred, at the Daiwa Korinbo in Kanazawa. While living there for the summer of 2000, I’d get corn bread — that is, buttery bread stuffed with corn kernels — at a place called Don Q., and an apple almost everyday, always in the basement section.

Years later, I realized that Japanese department stores sometimes had food festivals in their upper floor event halls; some focused on a specific prefecture (let’s say it’s like a state or province), whereas others covered the entire country.

Last week, at a Hokkaido Food Festival — Hokkaido being Japan’s northernmost prefecture, known for its dairy, miso ramen, salmon, and melon, among many other edibles — I found an exotic (for me, anyhow) treat to sample:

Brown bear, known in Japanese as 羆 (ひぐま/higuma). Although brown bears were historically hunted by the indigenous Ainu culture, they also have greatly influenced Ainu life for generations, with both having shared the often frigid and remote terrain of Hokkaido. (link in Japanese)

n.b. bear meat can also be found in Aomori prefecture, the one atop Honshu island most famous for apples, but Hokkaido is where its consumption is just a bit more common. (link in Japanese)

Want to know how it tasted? Check out my YouTube video!

Avocado Coffee (Da Nang, Vietnam)

It amuses me that one of the things I was most looking forward to having again in Vietnam was the coffee. I rarely drink the stuff outside of when trying to overcome jet lag, yet still have good memories of quotidian cups of cà phê (coffee, in Vietnamese) from having visited Hanoi and Ha Long Bay a few years ago.

Thus, in the world’s second-largest producer of coffee — after Brazil — it was difficult to narrow-down the first café to visit in Da Nang (or Danang), in central Vietnam. Indeed, coffee culture is very strong in this part of Southeast Asia, with numerous cafes trying to outcompete each other with comfortable chairs, small gardens, koi ponds, and plenty of outdoor seating.

In spite of the fierce competition, I went with a place called H Coffee, not far from the beach and boardwalk hugging the East Vietnam Sea.

How did I choose it? Simple … avocado coffee.

As some of you might know, I’m a big fan of avocados. Frequent travels to Mexico in the past few years might have help my case. However, I’ve never seen avocado and coffee combined in Mexico.

Owing to the French introduction of trái bơ (avocado, in Vietnamese) to Vietnam in 1940, fellow aguacate fanatics can rejoice in this recent addition to the Vietnamese drinks scene:

avocado coffee espresso vietnam
Avocado Coffee, H Coffee, Da Nang, Vietnam

Hold up, that doesn’t look like avocado coffee. I see avocado ice cream (with condensed milk inside), and an espresso. It’s more like an avocado affogato; try to say that three times fast.
For those unfamiliar with an affogato, you take the espresso and slowly pour it over the ice cream. Done! In!

Was it delicious? Of course. Should I have ordered again the next day? If it weren’t for the flooded streets, I would have!


Might you be interested in an avocado coffee mash-up?

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